Package source

Brand foundation

Active JPG source evidence for the Red / Sun / Cream system, with archived foundation material kept as provenance only.

Active board evidence

Active board evidence

Brand foundation

Active visual foundation from the Figma Logo page and repository SVG masters: red wordmark, Sun dot, Cream canvas and clear archive boundary.

Active board evidence
Archived provenance only

A better lunch break, thoughtfully prepared.

The current foundation follows the Figma Logo page plus the repository SVG masters stored beside BrandMark. Archived foundation files remain historical evidence and are not current visual authority.

  • ลด decision fatigue จากคำถามว่าเที่ยงนี้กินอะไรดี
  • ลดเวลารอคิวและความวุ่นวายช่วงพักกลางวัน
  • ทำให้การกินดีขึ้นไม่รู้สึกเหมือนอาหารคลีนที่กดดัน
Primary wordmark

Owner-provided stacked and horizontal red 12PM. marks with a Sun dot, grounded in the active logo direction.

Secondary clock

Red circular clock with a Sun dot for compact support moments, not a replacement for readable 12PM naming.

Provenance boundary

Archived foundation material may remain as historical provenance only; it is not the current visual authority.

12PM Red

#E94B35 is Brand Red for the logo, identity accents and packaging-like brand moments.

Action Red

#C83220 is Action Red for primary CTA, focus-visible rings and selected borders.

Sun

#F5C85B carries the dot, meal cue and small moments of care. Pair with Ink for text.

Cream

#FFF6E8 is the warm canvas for website, order and operational product surfaces.

Muted and status colors

Warm neutral surfaces and quiet slate/herb/oxblood/ochre status colors support the brand without becoming secondary identity colors.